Abstract
The FRAM telescope operated by the Institute of Physics of the Academy of Sciences of the Czech Republic is located at the Pierre Auger Observatory in Argentina. Its primary goal is to provide the atmospheric calibration by measuring the aerosol content and characteristics in the atmosphere above the Observatory. As this program takes only a small fraction of the available observing time, the telescope also follows a variety of astronomical targets, such as GRBs, comets, asteroids and variable stars. Within the GLORIA project we have developed an extensive outreach program, including frequent appearances of our results in general public media.